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Civic Awareness & Value Reorientation

Awareness Campaign on National Responsibility

Know Your Responsibility. Do Your Part. Build Nigeria.

A Civic Awareness & Value Reorientation Programme by CMRI

Audience: all NigeriansChannels: community, schools, media, socialGoal: responsibility as everyday behaviour
Awareness Campaign on National Responsibility
About the programme

Awareness Campaign on National Responsibility

The Awareness Campaign on National Responsibility is a civic education and public awareness programme designed to encourage Nigerians to understand and practise their responsibilities as citizens.

Nation-building is not the responsibility of government alone. Citizens, communities, businesses, institutions and leaders all have a role to play in building a more responsible, peaceful and prosperous society.

Every citizen has a role. Every action matters.

At a glance

Our Focus

The campaign raises public awareness around:

Responsible citizenship

Understanding and living out our duties.

Respect for laws & institutions

Honouring the rules that hold society together.

Integrity & honesty

Doing right, even when no one is watching.

Community service

Giving time and effort to the people around us.

Public property

Protecting what belongs to everyone.

Environmental responsibility

Caring for the places we share.

Peaceful coexistence

Respect, tolerance and unity.

Accountability & participation

Responsible relationships between citizens and institutions.

Objectives

Key Objectives

  • Educate: Help citizens understand their rights, duties and responsibilities.
  • Create awareness: Promote positive national values and responsible behaviour.
  • Inspire action: Encourage positive contribution in homes, communities and workplaces.
  • Promote unity: Strengthen respect, tolerance, peaceful coexistence and shared responsibility.
  • Encourage accountability: Promote responsible relationships between citizens, communities and institutions.

Our Approach

Accessible, community-focused channels: community sensitisation, schools and youth engagements, public dialogues, radio and media campaigns, social media, street interviews, educational materials and community outreach. Our goal is to make national responsibility a practical everyday behaviour, not just an idea discussed at civic events.

Community sensitisationSchools & youthPublic dialoguesRadio & mediaSocial mediaStreet interviewsEducational materialsCommunity outreach
Who participates

Who we engage

Young peopleStudentsCommunitiesSchoolsReligious & traditional institutionsCSOsBusinessesCommunity leadersMedia
Gallery

The campaign

Awareness Campaign on National ResponsibilityAwareness Campaign on National ResponsibilityAwareness Campaign on National Responsibility
Partnership opportunity

Partners can

Partnership models

Implementation PartnerFunding PartnerCSR PartnerTechnical PartnerMedia PartnerMulti-Year Strategic Partner
Measuring impact

How we track change

Citizens reachedCommunities engagedSchools and youth groups reachedAwareness activities conductedMedia and digital reachParticipation levelsCommunity feedbackBehaviour-change indicatorsPartnerships establishedLessons and outcomes
Five-year vision

Five-year vision

01

Year 1 · Build

Develop campaign materials, partnerships and pilot activities.

02

Year 2 · Expand

Increase community, school, youth and media engagement.

03

Year 3 · Connect

Build stronger partnerships with institutions, businesses, CSOs and development organisations.

04

Year 4 · Scale

Expand implementation across additional states.

05

Year 5 · National reach

A sustained national civic awareness movement promoting responsible citizenship.

Join the Awareness Campaign on National Responsibility

Call, SMS or WhatsApp CMRI on +234 907 900 0514

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